Mut zur Nachhaltigkeit – Studie Nr. 1
The ecological and economic effects of more sustainable consumption in Germany
Professor Bernd Meyer and his team have come to results that underline the importance of behavioral changes by consumers, particularly for the reduction of CO2 emissions. If one considers in this context that no technological innovations with regard to the dematerialization of products and services, no savings opportunities through moderation (sufficiency) and only informative behavioural changes in long-distance tourism are mentioned in this study, then the potential of possible CO2 emissions becomes truly apparent.
The study was commissioned by the Foundation Forum for Responsibility.