Cheaponomics
Why cheap is too expensive
Do you really believe that a microwave for 14.99 euros is a good deal and that things are right when a kilo of meat costs 2.99?
And who pays what clothes and smartphones from the Far East really cost? “Cheap is nothing but an illusion, the hidden costs of low prices are exorbitantly high,” writes Michael Carolan. Using numerous examples, from plastic bags to the automotive society, he explains how our cheap consumption and its destructive system is kept alive, and he makes it clear that higher and fairer prices are necessary and possible without us having to give up essentials.
“Carolan has produced an interesting book that cleverly illuminates the (…) connections” (Adrian Lobe) and lifts the “cheap” phenomenon into a new social model from which everyone can benefit.
The German translation of the book was financially supported by Forum für Verantwortung.
The book is also available as an e-book